Speculative design, research,

3D CAD and physical modelling

Started as my Major Project at

the MA Graphic and Media Design course of the London College of Communication (UAL) in 2017.

project description and proposal:


Our perception of food is greatly influenced by its looks. I suggest we use this knowledge to help people make better choices around food.

This project touches upon some of the concerns associated with the food industry: food scares make us doubt what a healthy diet is, food waste and this industry as a cause of many environmental issues.

Designers have a growing responsibility to facilitate change. Given how vital our perception is, could the appearance of food guide us to a healthier, more responsible and more sustainable diet?